Friday, September 17, 2010

Global Personal Brand Identity Crisis – Part II: “The Chameleon Dancer”

In the midst of the many Personal Brand "Clones", is a very prominent "colorful" brand persona. Ever-changing to blend in with the environ-ment or circumstan-ces. Going with the flow, staying with the drift. Always right on target with the mood and tone of every conversation. Ever-changing, never staying the same. Different colors for different settings. 

So, let the music roll...Is it a salsa? Or, a rumba? Or, even a waltz? No problem. This effervescent Personal Brand can easily tango along. For this Personal Brand goes by the moniker of "The Chameleon Dancer". Ever-changing to suit the tune of the environment or circumstances. 

For his own "protection", The Chameleon has already figured out sometime ago, not to rock the boat...not to stand out...He says self-assuredly, in his heart: "If I want to stay popular with others, I must blend." So, he has mastered the self-defeating art of dancing to the tune...whatever tune others choose to play...he shall dance along. With finesse. So, here is a brand persona, who is "popular" with the others, because he can be very nice, very accommodating. But, NO ONE takes him seriously.

You see, The Chameleon has a wide range of performance repertoire, to please the audience, wherever he chances upon, however different they are. He says to himself: "It is not my style to stay by one set of Personal Brand Values and Personality Traits. I would like to, but I don't feel secure, exposing myself..." And so, The Chameleon masterfully carries with him, a few sets of Personal Brand Values and Personality Traits. And very slickly, he can just blend with the environment of people, with the "appropriate" set of Personal Brand Values and Personality Traits. Oh yes, indeed, the Chameleon is a "colorful" brand persona.  He can even be in the spotlight, being a popular "one of the boys". For sure, he can be nice to have around. But NO ONE takes him seriously

Now, how about you? 

Before the curtains rise for the next performance...what would you prefer? Being in the mould of The Chameleon ("nice fella") brand persona, whom NOBODY knows what he STANDS FOR. Or, would you have the loving courage to stay by one set of Personal Brand Values and Personality Traits...and the voice-over CLEARLY announces to the audience: "Now, to inspire you... this is a truly Distinct, YoUnique Global Personal Brand..."

Thursday, September 16, 2010

Global Personal Brand Identity Crisis – Part I: “The Best of The Clones”

Welcome friends, to  a world that's crowded with so many “clones”. A world where al-most every indi-vidual carefully, and sometimes mindlessly, “fits” in with all the others. With barely a few, if any, having the commonsence audacity and genuine innate pride, to stand up and stand out, as an “Original”. 

We go to the same "best courses and programs" on developing our competencies, and we think we have been doing the best for ourselves, in terms of personal development and professional development. Hey, we even "learnt" to dress up for success, keep up with the trends of "looking good", and fall for the "brands of products" that we were told that “without them, you’re a nobody”. We speak well, we dress well...

But don’t you ever get the feeling, that it is all a facade, an external image that we are projecting, to tell the whole world: “Hey, I am cool...I am hip...I am happening!” Don’t you sometimes wish to dress the way “you” are...speak and communicate the way “you” are. And declare: “I am MY PERSONAL BRAND.” 

Indeed, this world is full of clones. 

Are you one of these clones? Always blending in with others...think the way they think...feel the way they feel...act the way they act...Wouldn't it be really satisfying to "brand" yourself as an “Original”…to express yourself exactly the way you think and feel...without having to worry whether others will accept you the way you are? 

Or, would you rather continue to be "one of the clones". At worst, how unpleasurable it is to be "one of the crowd". At best, you will be "recognised" as “The Best of The Clones". 

Don't you sometimes want to shout out loud to the world: "I Want To Brand be the Person that I want to be be truly OUTSTANDING….for who I REALLY am.”