http://www.brandjontan.com
How does a Distinct Global Personal Brand show up? When you have clarity of your personal brand identity (not what you do, but what you are all about, and what you truly stand for), and have full conviction of your personal brand identity, you will naturally show consistency in communicating yourself (visually, verbally and character-wise).
Are you already a Distinct Global Personal Brand? Where do you stand, and why?
Why the paramount need for a Distinct Global Personal Brand. Have you ever wondered, why there are so few Distinct Global Personal Brands in this world? First of all, how are "Distinct Global Personal Brands" different from the ordinary? These are individuals who consistently radiate a certain aura. Charismatic with a strong, unique and favourable identity.
You know crystal-clear what the person is all about, and what the person stands for. He acts in a consistent manner all the time. Which is unlike the majority of people who at worst, are ever-changing "chameleons", or at best, are "fragmented personal brands" (carrying different sets of identities), or "ambiguous personal brands".
You know crystal-clear what the person is all about, and what the person stands for. He acts in a consistent manner all the time. Which is unlike the majority of people who at worst, are ever-changing "chameleons", or at best, are "fragmented personal brands" (carrying different sets of identities), or "ambiguous personal brands".
Like it or not, consciously or unconsciously, everyone on this planet is already a "personal brand". So, why again, are there so few Distinct Global Personal Brands? The answer is plainly simple: Most of us are constantly sending out "mixed" messages of ourselves.
The majority of people, including the so-called most successful and wealthy ones, do not maintain a clear single-minded "personal brand identity". Sending out "mixed" messages in the process of daily life, these individuals create varying "personal brand experiences" for the people that they encounter.
The varying "personal brand experiences" cause people to form very differing, sometimes even conflicting perceptions of these individuals. And that is the stark reason why there are so few Distinct Global Personal Brands in this world.
The majority of people, including the so-called most successful and wealthy ones, do not maintain a clear single-minded "personal brand identity". Sending out "mixed" messages in the process of daily life, these individuals create varying "personal brand experiences" for the people that they encounter.
The varying "personal brand experiences" cause people to form very differing, sometimes even conflicting perceptions of these individuals. And that is the stark reason why there are so few Distinct Global Personal Brands in this world.
How does a Distinct Global Personal Brand show up? When you have clarity of your personal brand identity (not what you do, but what you are all about, and what you truly stand for), and have full conviction of your personal brand identity, you will naturally show consistency in communicating yourself (visually, verbally and character-wise).
Are you already a Distinct Global Personal Brand? Where do you stand, and why?
JON,
ReplyDeleteYES! VERY GOOD ARTICLE. I LiKE IT VERY MUCH.YOU HAVE OPEN OUR EYES TO SEE WHY WE NEED TO BE THE "BRAND" WE WANT TO BE. I SAY IN LIFE,"WE MUST STAND FOR SOMETHING GOOD OR ELSE WE WILL FALL FOR ANYTHING (USUALLY BAD). GOD BLESS U TO BLESS MANY OTHERS. PAUL TAN P L.